Think back to 2004. A simpler time before social media, when men had hair and didn’t care. Since Daniel Craig burst from the ocean sporting a hairless body in 2006’s Casino Royale, interest has boomed in the world of male grooming, with global google searches for terms like 'Manscaping' increasing by over 9000%.
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What men were searching in 2004
Beards
Grooming
Hair Removal
Shaving
Hover to see the number of Australian searches each year
What Men also Searched for
Click to see what else Australians searched searched for
Beards
Grooming
Hair Removal
Top 10 search topics from 2020
If we asked you back in 2004 to guess the top 10 trending search topics for male grooming we bet you wouldn't have predicted the hipster subculture would bring back the beard as a style icon. And it seems guys are still keen on growing, styling and maintaining their facial hair with terms like 'patchy beard', 'beard growth' and 'short beard styles' all making an appearance in the top 10 this year. As more grooming options designed for men hit the market, who knows what the next big trend in maile grooming will be - but it will be exciting to find out!